Merry & Bright
May all your Christmas's be...
Our lockup which I developed for the Christmas shop. Inspired by Wes Anderson films, candy canes, and skis, the lockup tied together our fun and inspirational Christmas. I received direction from Jay Harris as art and photography director, and copy from Kate Marsden.
Our lockup which I developed for the Christmas shop. Inspired by Wes Anderson films, candy canes, and skis, the lockup tied together our fun and inspirational Christmas. I received direction from Jay Harris as art and photography director, and copy from Kate Marsden.
The lockup was designed with the depth of the shop in mind, having various versions to show the user the breadcrumbs of their journey.
The Christmas Shop
Having an impressive twelve categories of shops within the shop, Christmas was its own beast. All done with in house photography by Jay and the photography team.
Christmas is an ever evolving project, and with it the shop's size was intended to grow. I sat down with the merchandise team and our UX writer Amy to work through the shop's wireframe and trim the fat. It involved checking the amount of products per aisle against views from the year previous. By the end we had approximately 50 different aisles in our wireframe of Christmas joy.
